From June 2021 to December 2024, I led the creative direction for Mainline, overseeing the visual identity, product design, and user experience across multiple platforms and marketing collateral. The goal was to create a bold, intelligent, and trustworthy brand and product experience.
Branding
Developed and refined Mainline's brand identity, ensuring it aligned with the company's cutting-edge, tech-forward mission while maintaining accessibility for both novices and seasoned traders.
Pitch Deck
Crafted the design and visual narrative of Mainline’s investor pitch deck, aligning it with the brand’s identity and product vision. The deck helped secure over $1M in funding.
Product Design
Collaborated with the product team to create an intuitive interface that seamlessly integrates Mainline’s AI-driven trading features, ensuring the platform was both functional and visually appealing.
Social Media Graphics
Created visually engaging social media graphics that aligned with brand guidelines and drove engagement across platforms to support marketing campaigns and audience growth.
Website Design
Led the user experience and user interface design of the Mainline website, ensuring it was optimized for engagement, education, and conversions.
