Mainline is a groundbreaking AI-powered on-chain auto-trader. As the Creative Director, I was entrusted with bringing Mainline's vision to life, blending cutting-edge technology with intuitive design to create an experience that was both powerful and user-friendly. From June 2021 to December 2024, I led the creative direction for Mainline, overseeing the visual identity, product design, and user experience across multiple platforms. Here is how I helped them achieve their goals:
Branding: Developing and refining Mainline's brand identity, ensuring it aligned with the company's cutting-edge, tech-forward mission while maintaining accessibility for both crypto novices and seasoned traders.
Product Design: Collaborating with the product team to create an intuitive interface that seamlessly integrates Mainline’s AI-driven trading features, ensuring the platform was both functional and visually appealing.
Website Design: Leading the design and user experience of the Mainline website, ensuring it was optimized for engagement, education, and conversions.
